becky scheel animation red panda

About

Service Design & Design Strategy Leader

I help organizations navigate complex systems by turning ambiguity into shared understanding. Drawing on a rare combination of service design, visual communication, facilitation, and organizational leadership, I help teams align around problems, build capability, and create lasting change. I'm equally comfortable mapping a complex service ecosystem, facilitating an executive workshop, mentoring designers, or crafting the visual language that helps an organization see its work in a new way.

I have a multi-disciplinary background, ranging from graphic design to social media strategy to animal-computer interaction. I’ve illustrated a Georgia license plate (the one with the giant panda, of course) and am a published author on digital enrichment with orangutans. In addition to my design role at Harmonic Design, I also manage thought leadership in marketing. I enjoy facilitating and coaching clients on service design with the help of sass-ery, good humor, and shoulder dancing.

I credit my diverse background in design and nonprofit work to have allowed me to excel at design by understanding how things are made. I have a deep love for wildlife and conservation and perform pro bono work for organizations in those fields.

Education

M.S., Digital Media 
Georgia Institute of Technology, May 2017
Academic course highlights: animal-computer interaction, data visualization, design research, social justice in design, and science, technology, and sociology (STS).

B.S., Industrial Design
Georgia Institute of Technology

Patronus Percentages

Skills

Service Design & StrategyService Design

Human-Centered Design, Design Strategy, Systems Thinking, Journey Mapping, Service Blueprinting, Customer Research, Experience Strategy, Design Research

Leadership & Facilitation

Executive Facilitation, Workshop Design, Stakeholder Alignment, Cross-functional Leadership, Co-creation & participatory design, Mentoring, Creative Direction, Organizational Alignment,

Visual Communication
Data Visualization, Information Design, Storyboarding, Brand Development, Illustration, Color Theory, Prototyping

Specialities

Animal-computer interaction (ACI), HCI, UX, design research, visual design, graphic design, exhibit design, illustration, social media, data visualization, infographics, nonprofits, and giving all the damns.

Loves

The color orange, Robert Smith, Canada, wildlife, recycling, garden gnomes, and non-smoking concert venues.

Vices

Hush puppies, sharpies, colorful language, avocado, and Targeting.